Dear Speaker who wants to MAKE MORE IMPACT and earn WAY MORE INCOME…Â
listen up!
Years ago, I was a trainer for a $2 billion pharmaceutical corporation.
I had loads of experience speaking on the stage.
I knew my subject frontways, backways, and sideways. I had a killer message.
I knew I was ready for the big $15,000+ stages.
But I couldn’t get those gigs. No matter what I tried. And man... did I try!
So, I spent a lot of time giving talks in church basements, Rotary lunches and chambers of commerce dinners for $200, $500, and $1,000 now and then.
But the big gigs didn't come. Heck...I almost gave up and went back to my 9 to 5 corporate job.
Until I discovered a secret.
I figured out that there were TWO SMALL HINGES THAT SWING OPEN BIG DOORS when it comes to booking $15,000 speaking engagements.
And when I put this discovery into action, I doubled my speaking income faster than I thought possible.
And you will leave this training with the tools and the exact steps I used to take a quantum leap forward! (That’s right! I’ll not only show you what to do… but we’ll do some of it for you!)
It’s going to make a huge difference for your speaking business!
A few years ago, I was talking to a speaker who I had shared the stage with at an event.
She was an attorney with a PhD in psychology.
We were chit-chatting after the event and she told me “Last year I was charging $1,500 per speech, but this year I’m charging $15,000 per talk.”
I asked her what had changed.
She said, “Well, I started to ask myself:
"WHAT DOES THE MARKETING MATERIAL FOR A $15,000 SPEAKER LOOK LIKE?"
She continued, “And then I made mine look like that.”
Period.
She chuckled under her breath when she said, “I’m giving the exact same presentation I was giving last year, but getting paid 10 times more to give it!”
She said she wasn’t doing as many talks as she did last year, but heck...if you're making TEN TIMES MORE PER EVENT...you don't have to! Right?
How would you like to work half as much NEXT YEAR and still make FIVE TIMES more income than you did this year?
That’s what’s possible when you LEVEL UP your marketing.
And hey… you can do all sorts of “good” things to try to get more attention. You can write books… put out great content… grow your network, etc. BUT without the critical pieces you’ll get from this event… you won’t have the KEYS to scoring the BIG stages!
There are TWO specific marketing pieces that are the lynch pins of your entire marketing efforts.
They are the FOUNDATION for the rest of your marketing… and for building a SUCCESSFUL and PROFITABLE Speaking business that you love!
And without them, you’ll never get past the first round and into real consideration for the big, $15,000 and up speaking gigs.
What are these uber-essential pieces?
1. Your client Onboarding Pieces
2. Your Speaker One Sheet
Why are these two so important and why do so many speakers get them wrong… and get stuck making $200 to $500 per talk for YEARS?
Well, here’s another story to prove how powerful and essential these pieces are.
A few years ago I was in the running for a big-fee speaking gig at a Fortune 100 insurance company. The selection committee had narrowed it down to me and two other speakers.
Both of the other speakers were New York Times bestselling authors.
I thought, “Why are they considering lil ol’ me when they could book these heavy hitters?”
But when they called me in front of the committee, I looked across the table and saw their marketing materials.
The big shot authors were relying on their author status. They had boring headshot photos, probably taken from their book jackets. They had photos of their books. They had short bios about how smart they were and how many books they’d sold. They had quotes from people saying what a great writer they are.
But nothing about speaking.
My marketing material, in contrast, had a professional, dynamic “hero shot” of me speaking on a big stage.
My Speaker One Sheet was about my talk. It had quotes about how entertaining and compelling I was as a speaker.
Based on the marketing material alone, if they wanted to hire the lowest-risk, highest-reward speaker, then they should have hired me.
And I’m wildly blessed to say… they hired me. (And that’s happened time and time again!)
Let’s talk about that “lowest-risk” thing for a minute.
Event planners are ALL about mitigating their risk.
Their goal: “Eliminate anyone who might possibly make me look bad.”
Does Your Marketing Make You Easily Delete-able?
When event coordinators need to hire a speaker, the “first step” they take is similar to the first step you take when you open your email every morning. What do you do first? You put a check by every message that is safe to delete… and you delete them.
Then you move on the “important” stuff, right?
Event planners do something very similar.
They eliminate anyone who does not LOOK like they can command a big stage and entertain their people. They delete anyone that does not look exciting on stage, compelling on stage. They delete anyone who does not have a photo of themselves on a big stage.
Those speakers are too risky.
Those speakers are delete-able.
The planners delete swiftly and with extreme prejudice!
They make these decisions in 3-5 seconds.
And if you don’t have a professional “one-sheet” showing that you’re a pro… you get deleted.
And if you get deleted at that FIRST STEP,
It doesn’t matter if you have a book…
It doesn’t matter what your bio says…
It doesn’t matter how many social media followers you have…
That’s why the marketing pieces we will create in our FOUNDATIONS for SPEAKERS Training are waaaaaay more important than any other marketing piece you can have... because nothing else matters at THIS LEVEL if you do not have them.
Here's How We're Going To Get It Done...
We’re going to show you how to build and deliver keynotes, presentations and workshops that ACTUALLY sell!
We’re going to show you the nuts and bolts of attracting “great fit” audiences… but we’re also going to walk you through… minute-by-minute… how to do client calls that SELL YOUR SPEAKING without ever feeling “salesy!”
Plus, we give you templates for Speaker Proposals, Contracts and Invoicing!
So you’ll have your KEY client on-boarding documents DONE!
One of the best ways to launch your speaking business is to not wait for someone to hire you! Instead… you can create your own events and we’ll show you how! These events can help you to test new content as well as bring in new clients and more income! (And… you don’t have to wait!)
The “One-Sheet” is the end all… be all… most powerful marketing tool any speaker can have. And at the end of the training… you’ll have YOURS!
Ready to share your message without feeling like you’re shouting into the void—or becoming someone you’re not? This module is all about real-world strategies that help you authentically promote your speaking, even if you’re an introvert or don’t have a massive following (yet!). You’ll learn simple, actionable techniques you can start using right away to connect with your audience, build your reputation, and book more opportunities—all in a way that feels natural and true to you. Because great promotion isn’t about being loud; it’s about being you.
LIVE CALLS & FEEDBACK
Mitch will host LIVE training calls... so you'll be able to learn from Mitch directly as well as other participants!
TEMPLATES! TEMPLATES! TEMPLATES!
We’ll get you easy-to-use templates for your MOST IMPORTANT documents! You’ll have what you need to send PROPOSALS, CONTRACTS and INVOICES… so you can look like a $15K speaker!
CUSTOM DESIGNED ONE SHEET!
And, last but not least… our designer will take your copy and create a done-for-you One Sheet! Your promotion will go to the next level and you’ll be able to nail those stages you want!. (And… it will be DONE for you!)
PLUS… WORLD-CHANGING ENCOURAGER T-shirt!
That’s right! We’re giving away a limited number of our WORLD-CHANGING Encourager t-shirts to everyone who joins us for FOUNDATIONS for Speakers - LIVE!
Schedule a session with a Coach who can help you to get from where you are to where you want to go
Let’s Get Your Marketing Sorted So You Look Like the $15,000 Speaker You Know You Can Be...
If you’ve been hesitant to apply for high-paying speaking gigs, because you were afraid your marketing wasn’t up to par… those days will be over.
​If you’ve been embarrassed to show event planners your marketing… that problem will be solved.
​If you know you’ve got what it takes as a speaker but just need to get past that all-important “First Step”... you’ll have exactly what you need.
​If you’ve applied to high-paying speaking gigs and been told “thanks but no thanks” and wondered why… you’ll know for sure that it WAS NOT your marketing material that got you “deleted.”
​If you want to level up your speaking career from a “hobbyist” to a professional…. you’ll finally have what you need!
​If you want to earn ten times as much for the same number of hours worked...this is your best NEXT STEP!
​But that’s not all you get in our FOUNDATIONS for SPEAKERS!
The KEY Questions Event Planners are Asking:
One Event Planner told me, “If you've got a sizzle reel, that's great, but my CEO is not going to click on a sizzle reel. My committee is not going to do a Google Search. They are not going to read a book. Get it all on the One Sheet and then we’ll talk!”
That’s why the One Sheet is so important.
And after this FOUNDATIONS for SPEAKERS Training… you’re going to walk away with a killer One Sheet and the marketing tools you’ve always needed!
So you can score the stages and those speaker fees you want and deserve!
WHAT’S ALL THIS WORTH?
THIS training is a TOTAL no-brainer for anyone wanting to build their Speaking business in the RIGHT WAY:
Time:
You’ll actually get it ALL done in a short time. How long will it take you to do all that by yourself? For most people it would probably take 6 months to a year… if they get it done at all!
But with FOUNDATIONS… you can get it all done in a matter of weeks!
Value:
You’ll be able to work with and speak with Mitch directly. He charges $970 per hour for consultations but he’ll be working with you over the course of the training.
Networking:
You’ll be able to network with other motivated Speakers and Coaches. Training like this attracts the most highly-motivated, determined Speakers and Content Creators.
So… THESE are the people you want to surround yourself with to make this your best year yet!
​Confidence:
You’ll have the confidence of knowing your marketing is done right. You’ll know your marketing is good enough for the $15,000 speaking gigs you want!
​Growth:
You’ll know that your marketing is better than 95% percent of speakers. YOU will be head and shoulders ahead of most of your competition before the end of the year!
And… think about it… if this helps you land just ONE $15,000 gig, you’ve more than covered your training investment six times over!
From ONE gig!
The ROI is ridiculously good!
And I’ll go one step further…
I believe that if you do what we suggest in our FOUNDATIONS for Speakers - you’ll see a 10X return on your investment in the first year.
Testimonials
Check out what other members are saying!Â
Have questions? Grab a time below and let's talk!
Think about it!
ALL of your key marketing pieces in place and DONE!
So you can enter your next stage with the confidence and tools you need to make the IMPACT and the INCOME you want!Â
ALL YOU GET in Foundations for Speakers:
âś…Â 5 step-by-step modules
âś…Â Templates for Contracts
âś…Â Templates for Winning Proposals
âś…Â Templates for Invoices
✅ A minute-by-minute guide on how to have highly effective sales calls to OnBoard “Great Fit” Clients
âś…Â A professionally designed ONE SHEET!
âś…Â ACCESS to the FOUNDATIONS for Speakers Training for a full year!
✅ Limited Edition “WORLD-CHANGING Encourager” T-shirt
VALUE: $15,000+
Join us and let’s make it happen!
Limited Spots Available- Don't Miss Out!
