Turn Your Wisdom
Into a Profitable Course

For leaders, coaches & speakers ready to get paid while building a high-impact online course - without getting stuck, stalling out, or burning out.

IS THIS YOU?

You’ve spent years helping others - coaching, teaching, leading.

You know you have something powerful to share.

But when it comes to turning that into a sellable online course...
everything suddenly feels complicated.

Do I need a big email list?
Fancy funnels?
Should I build the whole thing first?

And more often than not, people get stuck:

Coaches want to scale impact
but don’t want to discount their premium offers.

Speakers want to increase their revenue
but don’t want to add more travel or Zoom time.

Leaders want to share what they know
but how do you get paid for that knowledge?

If you’ve ever thought:
“I could totally do this - if someone just gave me a clear path”…

You’re not alone.
And you’re exactly who this program is built for. 

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WHAT IS IT:

Introducing: FOUNDATIONS for Online Training
A 6-week live program that helps experienced coaches, speakers, and leaders
turn their expertise into a sellable course - fast.

In FOUNDATIONS, you’ll:
âś… Clarify your unique process and turn it into a teachable framework
âś… Pre-sell your course with confidence (before you build a single module)
âś… Deliver it live, gather real results, and launch with proof - not guesswork

No endless filming. No tech overwhelm.
No waiting for the perfect moment.

Just a clear, proven path to get paid while you build
- and finally bring your message to more people,
without burning out in the process.

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WHO IT’S FOR:

This Is for You If...
You’re a coach, speaker, or leader who’s spent years helping others -
and now, you’re ready to scale your wisdom into something bigger.

You know your process works.

You’ve seen it transform people’s lives.

And now, you want to turn that into a course
that expands your reach, your income, and your freedom.

Whether you want to:

- Add a course that doubles your speaking fee and impact
- Create a lower-ticket entry point to your coaching or consulting
- Build an offer that breaks you out of your 9–5
- Or finally launch something of your own - something that runs without you

FOUNDATIONS is for you if you're ready to
turn your real-life experience into a leveraged, scalable offer
- without more Zoom calls, flights, or 1:1 sessions.

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WHY I CREATED IT:

I didn’t build my first course the smart way - I built it the hard way.

Six months+ creating content.
Filming. Editing. Stressing. All before making a single dollar.

It worked - that course eventually became a 7-figure product.
But it cost me time, energy, and momentum I’ll never get back.

The second time, I did it differently.

I pre-sold a simpler version, taught it live, and got paid while building.

My students got incredible results.
I had testimonials, feedback, and clarity.

Launching the full course later?
10x easier - and way more fun.

That’s the method I now use every time.

And it’s the exact approach I teach inside FOUNDATIONS - so you don’t waste months guessing or building in a vacuum.

You’ll get paid.
You’ll get proof.
You’ll get your course into the world - where it belongs.

WHAT WE’LL BE DOING:

The 5-Step Plan -
The Income & Impact Pathway™
Your clear, step-by-step process to build and launch a sellable online course - fast.

âś… Step 1: Mine the Gold

Pull the powerful ideas out of your head
and shape them into a clear, teachable framework.
You’ll validate your concept
and choose the right course idea to run with.

âś… Step 2: Draft Your Sequence

Build your first course outline - clean, simple, and built for clarity.
No fluff, no filler.
Just the essentials your students need to get results.

âś… Step 3: First Draft Course Creation

Map out your delivery plan. 
Just enough to teach it live, with space to adapt as you go. 
This is your MVP: Minimum Viable Program.

âś… Step 4: Beta Launch & Live Delivery

Pre-sell your course, 
deliver it live to a small group, 
and get paid while you build. 
Gather feedback, iterate in real time, and capture results.

âś… Step 5: Official Launch with Proof

Use everything you’ve built -
content, testimonials, and clarity -
to launch your full course with confidence
and real evidence that it works.

Enroll in FOUNDATIONS for Online Training Now!

💡 A FUN STORY: 

From 3 Years Stuck… to Profit in 3 Months

A coach came to me after starting and stopping the creation of her online course for nearly four years.

She knew she wanted to create an online training to help more people -
but something always got in the way.

Life. Doubt. Overwhelm. Perfectionism.

She finally said: “I’m done waiting.”

She invested $10K to have me walk her through the exact process I’ll teach you inside FOUNDATIONS for Online Training.

Together, we got clear on her training, and she pre-sold a live version of it.

👉 She made well over $10K on that first MVP launch
- before creating a single module.

Not only did she pay off her investment almost instantly...
she had a blast delivering it live to a group of excited students.

She saw exactly what clicked, what resonated, and what needed tweaking.

And because there were real people in the room,
she had the one thing she’d never had before:
A deadline.

That deadline created momentum - and the momentum created magic.

Within three months, she turned her beta training into a full online course
(no fancy gear, no big team),
and started selling it with ease.

What she couldn’t get done in 3+ years…
BUT with this process…
she nailed it in 3 months.

And she made a profit doing it.

What’s Included:

What You Get Inside FOUNDATIONS

Everything you need to go from idea → income in 6 weeks.

âś… 5 Live Training Sessions
Core curriculum delivered in real time,
so you stay focused and on track.

âś… 5 Live Coaching + Q&A Calls
Personalized feedback, real-time clarity,
and expert support to keep you moving.

âś… Access to Replays
Can’t make it live? No problem.
Watch and rewatch on your schedule.

âś… The Final Recorded Course
After the cohort, you’ll get full access to the polished,
recorded version - yours to keep.

âś… Templates, Worksheets & Guides
Step-by-step resources to simplify every stage of the process.

âś… Private Community Access
Get encouragement, support,
and feedback from other purpose-driven creators.

💡You don’t need more information.
You need a focused system, expert support,
and the confidence to launch.

FOUNDATIONS for Online Training gives you all three.

Enroll in FOUNDATIONS for Online Training Now!

 Founding member Bonuses

Join the first round and get exclusive bonuses 
to help you start faster, sell sooner, and stand out.

âś… Founding Member Rate: $2,470
Get in now at the lowest price this offer will ever be.
(Price increases next round.)

âś… Bonus Workshop: Sell It Before You Build It
Learn how to enroll your first students before creating a single module.
This one training alone could pay for the program.

âś… Exclusive Live Experience + Private Community
Only founding members get access to the full live cohort experience -
including real-time trainings, coaching calls,
and a private community for support.

Future students will only get the recorded version.
The live teaching + community access disappear after this round.

âś… First Cohort Spotlight Opportunities
Be featured in our future case studies, marketing,
or inside the final course.
Great for visibility and credibility.

⚠️ These bonuses are only available until November 13
After that, the rate increases and the extras disappear.

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 This Is Not for You If…

FOUNDATIONS isn’t for everyone. 
And that’s by design.

This is not for you if:

❌ You want results without doing the work
❌ You think you already know everything and aren’t open to feedback
❌ You’re just chasing money and don’t really care about creating change
❌ You expect people to pay attention - without you serving first
❌ You’re looking for a passive, plug-and-play business in a box

 This is for you if:

âś… You care deeply about people and want to scale your impact
✅ You’re ready to put in the effort to do it right
✅ You’ve seen your work change lives - and now you want to reach more
âś… You value integrity over shortcuts
✅ You’re ready to build something that lasts

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HOW IT WORKS:

📌 Program Details & Timeline
Length: 6 Weeks
Cohort Begins: November 14
Live Sessions: Held weekly via Zoom

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Launch with Momentum - 

Right When People Are Ready to Buy

We’re running FOUNDATIONS during the holidays on purpose.

While most people are winding down... you’ll be building something real.

You’ll follow our simple, proven process
between mid-November and December,
and you’ll have your online course ready to launch by early January!

👉 Just in time for the biggest season
of online course enrollments and personal development investments.

Start the new year ahead of the curve -
with a course that’s already built, validated, and ready to sell.

⚠️ Founding rate + exclusive live experience expire November 13.
Spots are limited—and once they’re filled, they’re gone. 

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👉 Ready to Create Your Course, 

Change More Lives & Get Paid to Do Both?

FOUNDATIONS for Online Training
will walk you step-by-step through building,
pre-selling, and launching your first online course -
so you can stop stalling and start scaling.

You already have the experience.
You already know your process works.

Now it’s time to package it, sell it,
and share it with the people who need it most.

Join the FOUNDATIONS for Online training
before November 13 to lock in your founding member rate and live support. 

🔥 JOIN NOW

Create your course.
Change more lives.
Get paid to do both.

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👉 Not sure if it’s the right fit? Book a 15-min call
to ask questions and explore next steps.

Click Here to book a 15-min call

Meet Your Coach: Mitch Matthews

I’ve been helping coaches, speakers, and leaders turn their real-world expertise into profitable businesses - without burnout, overthinking, or endless tech setups.

My first online course eventually became a 7-figure product,
but I learned the hard way: spending months building before making a single sale.

Now, I teach a smarter path -
launching live, validating as you go,
and getting paid to build.

FOUNDATIONS is the exact process
I’ve used with private clients who’ve gone on to
launch impactful, profitable programs - fast.

If you’ve got the message,
I’ll help you build the movement.

Let’s do this.

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*Special EncouragerCON pricing. 

Pricing will go up to $2970 soon!

FOUNDATIONS for Online Training

$2,470.00 USD

Or take advantage of our
3 payment option below!

FOUNDATIONS for Online Training - 3 Payments

3 monthly payments of $970.00 USD

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