LIVE MASTERCLASS
How to Design $5K, $10K & $25K Coaching Packages - Even If You're Still Wondering,
“Who Am I to Charge That Much?”
A practical 60-minute masterclass for new and aspiring coaches who know they can help people - but aren't quite sure how to confidently charge premium fees for doing it.
September 15th, 2026 • 12pm Central • LIVE ONLINE • $27
You've probably been coaching people for years.
Even if you haven't always been paid for it.
People come to you for advice.
They ask for your perspective.
You help them solve problems, make decisions and get unstuck.
And you've probably done a lot of it for free.
So the idea of getting paid - and paid well - to coach people is exciting.
Until you imagine saying:
“My coaching package is $10,000.”
And suddenly that little voice asks:
“Who am I to charge THAT?”
Or maybe:
“What are people going to think?”
I get it.
But after more than 20 years in the coaching industry,
I've discovered something that changes the entire conversation:
Charging premium fees isn't primarily about convincing yourself you're “worth it.”
It's about designing a coaching experience that makes the investment make sense.
That's exactly what we're going to do together.
In 60 minutes, you'll start building
YOUR premium coaching package.
You'll begin making real decisions about:
WHO you're helping.
WHAT outcome you're helping them create.
HOW you'll structure the engagement.
And…
WHAT you can confidently charge for it.
You'll also discover the 3 hidden pitfalls that keep talented potential coaches undercharging, overdelivering - or never getting started at all.
Borrowed vs. Owned Authority
Here’s something I’ve learned from 25 years of coaching leaders.
There are two types of authority.
The first is:
Borrowed Authority
That’s the authority that
your current title gives you.
It’s the credibility your current
organization gives you.
Those are good.
But the second is what we call:
Owned Authority
This comes from what you know.
It comes from your wisdom & heart.
It comes from your lived experience.
Owned Authority…
when well curated…
creates opportunities.
And those opportunities go with you
wherever you go.
Borrowed Authority built your career.
And it should.
It’s been working.
Owned Authority creates
OPTIONALITY.
Right now… most of what you’ve built
lives inside one organization.
So the question is simple.
Will your expertise create opportunities
only where you work…
or wherever you go?
Let me tell you about two people...
One of my clients was a VP walking his company through an IPO.
Most demanding season of his entire career.
Zero margin.
But he started intentionally building
his Owned Authority.
He was coaching his first paying clients
before his website was even live.
Not because he blew anything up.
Because he took specific steps... in sequence...
alongside the career he loved.
Another client spent 20 years as a professor.
She had expertise outside the classroom she’d never been paid well for.
She didn't think it was worth that much.
She was wrong.
She didn't have to walk away or launch anything big.
She just followed the sequence.
$20,000 in coaching within three months.
And she told me it gave her fire back for the classroom, too.
NEITHER OF THEM QUIT.
NEITHER OF THEM STARTED OVER.
They just started building something that belonged to them.
Something they owned.
Small steps of faith that added up.
That's how OPTIONALITY gets built.
In one hour, here's what we cover.
✓ Why expertise alone doesn't create OPTIONALITY.
You'd think decades of being excellent at something would be enough. It isn't. There's a reason, and once you see it you can't unsee it.
✓ The one shift that turns experience into opportunity.
Most accomplished leaders are sitting on brilliance the world needs but don't recognize it. This is the reframe that changes how you see yourself and the value you bring.
✓ How to build Owned Authority while your Borrowed Authority is still working.
This is the part almost nobody gets right.
Timing matters more than effort here.
✓ The first practical step you can take this week.
Not a five-year plan. Not a vision exercise.
One specific move you can make immediately.
It’s how accomplished leaders intentionally build Owned Authority while their Borrowed Authority is still working for them.
The best time to build Owned Authority is before you need it.
Because OPTIONALITY is something you build - not something you find.
Meet Your Guide
A few years ago, a client stopped me mid-session.
He was a senior executive. Sharp guy.
We'd been working on his next chapter for a couple of months.
And out of nowhere he said, "Wait. Back up. How do YOU do what you do?"
I asked what he meant.
He said, "You coach. You speak.
You've built something that's yours. Teach me some of that."
Then it happened again.
Different client.
Same question.
And again.
I’m Mitch Matthews.
For more than 25 years I've coached executives and
leaders through career transitions, leadership challenges,
and figuring out what comes next.
And for more than 20 of those years, I've been helping
coaches, consultants, speakers, and authors
build businesses around their expertise.
Two separate worlds.
Two separate client lists.
Until my executive clients started asking
me to bring the second one into the first.
They weren't asking how to leave their careers.
Every one of them loved what they were doing.
They wanted to know how to build
something that belonged to them.
So we started adapting it.
The same principles I'd been teaching coaches
and speakers for two decades...
rebuilt for accomplished leaders
who wanted to keep thriving right where they were.
Here's what happened.
They didn't leave their organizations.
They expanded their impact.
Created new opportunities.
Generated additional income.
And they got something most of them hadn't had in years.
Options.
That's why I built this workshop.
Because OPTIONALITY isn't something
that shows up when your career ends.
It's something you build
while your career is still thriving.
And the best time to start is while your
Borrowed Authority is still opening doors.
This masterclass is for you if...
- You've built real expertise and you've started to notice it only counts inside one building.
- You're nowhere near done. You're just done doing it exactly this way.
- You've thought about coaching, consulting, speaking, writing, board work... and the thought never quite goes away.
- You want more impact and more options without handing back the career you worked decades to build.
- Someone has told you more than once that you should be teaching this. And you smiled and changed the subject.
And… it’s probably not for you if...
- You need this to replace your income in the next 90 days.
- You're looking for a way out rather than a way forward.
- You want a shortcut or a quick fix more than a sequence.
Your career has given you credibility.
Now it's time to build something that gives you OPTIONALITY.
Here's what you'll receive
✓ 60-minute online workshop to watch at your own pace
✓ Practical framework you can immediately apply
All for $27.
Take the first step toward building Owned Authority - so your expertise creates opportunities wherever life takes you.
One more thing.
If you're sitting there doing the math on your age...
wondering whether the window for this kind of thing already closed...
I want to say something clearly.
You're not behind. You're right on time.
The leaders I work with aren't 28 and figuring out who they are.
They're 55 and sitting on 25 years of hard-won expertise
that the rest of the world needs.
They've just never had a way to get it out there.
That's not a late start.
That's a running start.
Optionality Is the New Job Security
How Accomplished Leaders Build Owned Authority That Goes Wherever They Go
Online Masterclass
One Hour
Instant access
$27
